Mopar Literature and Promo Models
Last udated 12/22
My only '66 Charger- Yellow. They were also avaialbe in Bronze, Red, Silver Metallic, Black, and White. There were also a few non-painted colors avaialble- gray, tan, and blue. To date everyone I've spoken with regarding the blue cars has only seen them in plain boxes. Not common to find these in the other colors with boxes either. Like the c-bodies, the '66 Charger promos had silver detailed exhaust. While not positive about this, I believe the non-dealer promos came with body color exhausts.
These are the original shipping boxes for the red and blue '67 Chargers. The promos are in exceptional condition. I doubt these were shipped to a child at Christmas.
This color is called Bermuda Turquoise. I've also seen these in Tiger Gold, Medium Copper, Dark Green, Metallic Bronze, Blue, and White. Boxed '67 Charger promos are not common.
These came from the estate of a former Dodge dealer in Illinois (Evanston Dodge City in Evanston). They have never been played with and probably have only been out of the box a few times. Original tissue and decals included. Exceptionally nice promos.
'68 Chargers also came in Green (super dark- almost looks black in photos), yellow, and red. I've only seen one red car with a box since I've been doing this. Green seems to be the most common. Also of note is that with the exception of a very small handful of 1970 Challengers (and maybe Chargers?), 1968 was the last year for white Dodge promos. Also I've seen a small handful of '68 Chargers in plain white boxes.
1968 Coronets. The bronze car has an odd factory flaw. The driver's seat was installed in a forward position. At first I thought someone had modified the car and glued the seat in forward of where it should be. However, I removed the chassis and clearly the tub has never been out. Very strange. Then I got the white car. While not as far forward, it's at least 1/4 inch forward of the passenger seat also. ???
'68 Coronets also came in red, yellow, green, and blue. I've never actually seen a blue one, but I'm told they exist and are exceptionally rare. I did once see a raggedy clapped out original box for one, so I know they exist(ed).
The bronze car has a paint blemish on the side that appears to be from the factory. Paint blemishes are not uncommon on painted MPC promos. In '69 Chargers also came in Yellow and Turquoise.
The blue Coronet came from a guy in Switzerland. It's one of my nicest cars. Mint box, mint stickers, mint tissue, mint car. The turquoise car has a very small factory paint blemish on the front fender- again somewhat common on painted MPC cars of the era.
'69 Coronets were also available in Yellow. They produced the convertible in 3 colors from the factory- olive green, yellow, and red.
I traded a bunch of Ford press kits for the Go Mango and Banana cars. The Plum Crazy car came with a '72 Challenger shipped in the same package. When the package showed up on my doorstep one side of it was crushed. You can imagine my trepidation and sense of doom as I peeled it open. Thankfully the '72 Challenger was destroyed, not this car. The other color for '70 Challengers is Brite Red. I've also seen only one in White with the original box. Here is a link to the elusive white Challenger.
'70 Chargers were also available in Plum Crazy. A very small handful were produced in white. While I've never seen one, a reliable Mopar promo expert has reported seeing at least two.
I wish I had more of these. A couple of them slipped through my hands recently. The orange one is one of the nicest cars I have. Probably only been out of the box a few times. Mint box, mint stickers, mint tissue paper. '71 Challengers also came in Plum Crazy, Brite Red, Brite Blue, and Citronyella.
When I got the Plum Crazy car some moron had affixed the Challenger stickers to it. I was quite nervous about removing them but it turned out OK.
The dark blue car has the license plate broken off. Fairly common for these, but given the extremely brittle nature of the dark blue cars I don't have the balls to replace it.
Looking hard for a box for the Green Go car. '71 Chargers were also available in Citronyella. I own a real '71 R/T in Sherwood Green Metallic (see the "My Mopars" tab). I've always wondered why the '70 GTX and '71 Roadrunner promos came with the air grabber hood, but the '71 Chargers did not. The promos have the standard louvered hood. Also note that the '71 Challenger is "Hemi Orange" but the '71 Charger is simply "Orange".
Some '71 Plymouth b-bodies came with raised white letter tires, but I've never seen a '71 Charger with them.
This is the 1971 Coca Cola Bobby Allison Charger. Also includes the original shipping box. Car is in great shape overall, but the paint on most of these leaves a lot to be desired. This car at one time belonged to a Coca Cola VP, and if you look carefully at the box it is signed by Bobby Allison.
While these aren't super rare, finding one in this condition is more challenging. Anyone have an ad for these cars? How would someone have gotten one in 1971? Collector Roger Gilmore told me a story about how a promo collector friend of his was contacted by a guy in Charlotte in the late 70s who was cleaning out a warehouse and found 80 of these, still in the original box. They changed hands for $1 each. I paid a bit more for this one.
I had been told that these all started out as plum crazy cars, and then were painted. However, it turns out that these could have started out as any color car. I can't tell what color this car was originally
'72 Challengers were also available in Brite Blue. A few years ago I bought a Blue Metallic car- mint with box. Unfortunately it arrived crushed. I was able to salvage the box and recently found a nice car to go with it.
Those are all of the available colors for '72 Chargers.
I generally only collect cars up to '72, but somehow I ended up with these twins. They are absolutely beautiful. Quite stunning actually. Great color. '73 Chargers and Challengers are fairly common promos. They also came in Dark Amber, Light Blue, Mist Green, Lemon Twist, and Bright Red.
My only 1974 Mopar promo. Not sure how I got this. What a lame name for a color, eh? Even the box is rather weak. And those giant bumper guards on the front of '73 and '74 Mopars! Anyway, '74 Chargers were also available in Rallye Red, Deep Sherwood, Burnished Red, Lucerne Blue (another lame name), and Yellow Blaze.
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